Cookie Policy

Effective: January 2026

Table of contents

This Cookie Policy explains how Surge Labs, Inc. (“we”, “us”, “our”) uses cookies on https://surgehq.ai/ (the “Website”).
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This Cookie Policy should be read together with our Privacy Policy.

1. What are cookies and pixel tags?

“Cookies” are small files, containing letters and numbers, that are downloaded and stored on your browsing device, such as your computer, phone or tablet, when you visit a website. Cookies can be placed, read, and/or written to by our Website, or other websites or services that recognize a particular cookie, which allows the website to “remember” or “recognize” a particular browser or device and, in some cases, store information about that browser or device. Cookies help websites know whether the browsing device has visited the website before and can remember your preferences and settings for online services.

Certain types of cookies or cookie-like functionality may be placed or activated through browser add-ons, including, but not limited to, Adobe Flash. While these cookies are stored differently, their functionality and purpose is generally similar to other cookies.

Cookies are often used in conjunction with “pixel tags” (also known as “web beacons” or “clear gifs”), which are small images that can be used to interact with cookies and other tracking technologies.

For more information about cookies, please see www.allaboutcookies.org.

2. How long are cookies stored on my system?

A Cookie may be classified as either a “first” or “third” party cookie, depending on whether the cookie is placed directly by the website that the user is visiting. A first-party cookie is set directly by the website you are visiting, whereas a third-party cookie is set by a third-party entity via the website you are visiting. The duration for which a cookie remains on your device depends on whether it is a “session” cookie or a “persistent” cookie.

“Session Cookies” are temporary files that are created when you open your browser and remain active only for as long as your browsing session lasts. These cookies are automatically removed from your device once you close your browser or log off. Websites use session cookies to identify and connect your actions during a single browsing session and to manage your user session.

“Persistent Cookies” remain on your device for a specified period of time. Unlike session cookies, persistent cookies are not deleted when you close your browser. Instead, they remain until they reach their set expiry date, or you manually remove them. Persistent cookies are commonly used to monitor user behavior as you navigate a website, and the information collected can be used to build a profile of your browsing habits in order to recommend products, services, or content tailored to your interests.

Your choices may affect whether we use session or persistent cookies for a particular application.

3. What cookies do we use and why?

Strictly Necessary Cookies. Some cookies are strictly necessary to allow you to browse the Website and access certain pages. Strictly necessary cookies are required for the Website (or certain functionalities on the Website) to work properly.
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Cookie Name: cookieyes-consent
Provider: CookieYes
Functionality/Purpose: CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.
Duration: 1 year

Cookie Name: gondor-main
Provider: SurgeHQ
Functionality/Purpose: SurgeHQ sets this to keep track of the user’s session after login.
Duration: session
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You can disable these cookies through your browser settings, however, doing so may cause the Website, or certain features within the Website, to function improperly or not at all. As a result, you may be unable to access some or all areas of our Website.

Functional Cookies. We use functionality cookies to remember information that you have provided or choices you have made on the Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region) to make your browsing experience more convenient.
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Cookie Name: _cfuvid
Provider: Cloudflare
Functionality/Purpose: Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services.SurgeHQ sets this to keep track of the user’s session after login.
Duration: Session
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Disabling or removing these cookies may make browsing the Website less convenient or may prevent certain functionality from working correctly.

Performance and Analytics Cookies. We use performance and analytics cookies to collect information about how our users use and interact with the Website, such as what pages are visited most often, how the Website is used and functions, or how users navigate the Website. We use this information to improve the Website and its content.

We use Google Analytics to collect aggregated statistical information about how the Website is used. Google Analytics uses performance cookies to collect information such as your IP address or other identifiers, browser information, and information about the content that you view and interact with on the Website. This allows us to know how many users we have visiting the Website, the country or region of those Website visitors, and the demographics and interests of those visiting our Websites. For more information about Google Analytics please visit: https://support.google.com/analytics/answer/6004245

To opt out of Google Analytics tracking for certain browsers, please review: https://tools.google.com/dlpage/gaoptout

Cookie Name: AMP_MKTG_50c088a20a
Provider: Amplitude
Functionality/Purpose: Functionality/Purpose: Amplitude sets this cookie to enable analytics that measure site performance and user behavior.
Duration: 1 year

Cookie Name: AMP_50c088a20a
Provider: Amplitude
Functionality/Purpose: Amplitude sets this cookie to enable analytics that measure site performance and user behavior.
Duration: 1 year

Cookie Name: AMP_TEST
Provider: Amplitude
Functionality/Purpose: Amplitude sets this cookie to enable analytics that measure site performance and user behavior.
Duration: Session

Cookie Name: AMP_TLDTEST
Provider: Amplitude
Functionality/Purpose: Amplitude sets this cookie to enable analytics that measure site performance and user behavior.
Duration: Session
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If you do not allow these cookies, we will not know when you have visited our Website and will not be able to monitor its performance. Disabling or removing these cookies generally does not interfere with the functionality or performance of the Website.

Third-Party Functionality. We do not have access to or control over cookies or other features that may be used by third-party websites, and the information practices of those third-party websites are not covered by our Privacy Policy and/or this Cookie Policy.

For example, we provide social media links on the Website that allow users to visit, share, or bookmark web pages through third-party social media platforms, including, the Surge LinkedIn or X (formerly Twitter) profiles. These third-party platforms and services may collect information about you, track your activity, or place their own cookies or similar technologies on your device when you interact with their content or features on our Website.
We do not control how those platforms collect information about you, nor whether or how they may track you or may activate their own cookies on your computer. For more information about how these third parties collect and use information about your activities, please review their applicable Terms of Use and Privacy Policies.

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4. How do I control or make choices about cookies and tracking technologies?

Our Approach. We believe in putting you in control of your data. By default, we only use cookies required for our Website to function.

Cookie Preference Center. You may access our Cookie Preference Center at any time by clicking the “Cookie Settings” link in our website footer. Through the Preference Center, you can:
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View the categories of cookies available on our Website;
Enable or disable non-essential cookie categories according to your preferences; and
Update or withdraw your choices at any time.

Please note that strictly necessary cookies, which are essential for the Website to function, cannot be disabled through the Cookie Preference Center.

Managing Cookies Through Your Browser. Most browsers automatically accept cookies by default, but you can adjust your device and/or browser settings to delete and/or block some or all cookies, or provide notifications when you receive a new cookie. Consult the “Help,” “Tools,” or “Preferences” menus on your browser, or the documentation for your device, for more information about how to do this. Please note, however, that blocking or deleting certain cookies may negatively affect your user experience.

5. How to contact us